Platform Selection
Unbiased guidance on which platform fits your size, complexity, and team. No reseller partnerships, no referral fees. The recommendation is about you, not a vendor relationship.
Marketing automation that actually works.
Lifecycle marketing, martech stack configuration, and AI integration for small and mid-market teams. Set up properly, so it runs quietly in the background.
Book your free assessmentMost marketing stacks aren’t broken — they’re half-finished.
A marketing automation platform nobody fully configured. Journeys built once and never revisited. Reporting that answers questions nobody’s asking. I come in, find what’s happening under the hood, and either fix it or build it properly the first time. And if your stack is already in decent shape, I’ll tell you that too, and point you toward where the real leverage is.
About
Twenty years in performance marketing and CRM, including time as a product owner, taught me one thing:
The gap is rarely the platform. It’s the configuration.
I’ve seen the same pattern at company after company, on both the agency and client side, which is why I work the way I do: hands-on, across the whole stack. I’m certified in Marketo, Pardot, and Eloqua, and work daily in HubSpot, for B2B and B2C teams. Mostly small and mid-market, where there’s rarely a full-time admin to keep things honest.
One more thing most consultants can’t offer: I work in English, Polish, and Hungarian, and I’ve built campaigns for markets where English is the third language on the list. Multi-language automation is where most setups quietly fall apart: locale-specific journeys, content, and consent. It’s also where I do some of my best work.
Services
Stack Audits
A thorough review of your existing setup: what’s misconfigured, what’s wasted, and what to fix first.
Stack Build & Configuration
Your platform set up properly from the ground up: integrations, data flow, and a structure your team can run without you.
Lifecycle Marketing
The full journey, mapped and automated: conversion paths, churn triggers, and repeat-purchase flows, with lead scoring that reflects real intent. Including multi-language journeys across European markets.
AI Integration
Practical AI inside your existing workflows: personalisation, scoring, and content generation, without bolting on another disconnected tool.
Analytics & Reporting
Dashboards that tell you what’s actually working, not just what’s easy to measure.
Proof
Selected highlights from over the years
€2.1M additional revenue
Replaced an outdated legacy email system by selecting and implementing Emarsys
Full redesign: responsive, mobile-first templates and rewritten copy
72% faster email campaign execution
Connected Eloqua to a translation agency’s review tool: campaign owners review the actual send-ready email in context, cutting back-and-forth review cycles.
A fully connected stack, built from scratch
Implemented Marketo as the core marketing automation platform, from scratch
Connected to Salesforce, Zoom Webinars, and the website, plus lead-enrichment tools like Clay and Apollo, and more
Vouched for
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FAQ
Get your free stack assessment.
Book a call and walk me through what you’re working with: platform, current setup, what’s not clicking. I’ll tell you plainly where the gaps are and what I’d fix first. No pitch, no pressure.
Book your free assessmentPrefer to write it out first? Use the form, or email [email protected].